You found me. I'm
A marketing and communications strategist with over a decade of experience leading digital strategy and community engagement. Recent work with the University of Lethbridge alumni delivered 120% social growth and lifted email engagement from 23% to 32% in six months.
I was fifteen when I built my first website on WordPress. Nobody asked me to. My community needed a place to find information and I just thought, why not me? It was rough. But people used it.
I didn't plan a career in marketing. I fell into it. Blogging led to Twitter, where I grew to 160k followers. That led to influencer work, then social media management, then full campaigns, then strategy. One thing kept pulling the next because I was enjoying marketing.
Somewhere between Nigeria and Canada, across banks, charities, a media company, a crypto startup, and a university alumni office, I figured out what I was actually good at: understanding what people need and building something they want to be part of.
The wins are real. A billion impressions for Heineken Nigeria ahead of the 2018 FIFA World Cup. Over 250% audience growth in two years at First City Monument Bank. A scholarship from the Government of Canada to earn my Chartered Marketer designation. And most recently, helping the University of Lethbridge grow its alumni audience by over 120% while improving event participation and fundraising.
But the projects I think about most are the ones nobody hired me to do. BUBO FPL, for people who live and breathe football. Drive Thru, a newsletter for immigrants figuring out life in Canada. No brief, no budget. Just a gap I couldn't walk past.
Same instinct, different scale. I'm still that fifteen-year-old. Finding the gap, building the thing, bringing people along.
Stories and reflections on marketing, career, culture, place, and the immigrant experience.
Campaigns, strategies, and outcomes from recent roles.
A track record built across two continents, multiple sectors, and real measurable outcomes.
Recommendations from colleagues, managers, and clients, from LinkedIn and beyond.
I had the pleasure of working with Abdul, and I was always impressed by his creativity and professionalism. He has a real talent for turning ideas into clear, engaging digital content that connects with people. Any team would be lucky to have his skills and positive energy.
Abdul is a thoughtful and authentic writer and communicator. His ability to leverage social media platforms to tell compelling stories is exceptional. His enthusiasm and commitment to innovative digital strategy are so refreshing. He will bring fresh and diverse perspectives to any project he gets to work on.
One of Abdul's strengths, which I find quite reassuring in our digital space, is his ability to clearly and quickly understand your ideas and the brief. This is why I have worked with him on a good number of digital marketing campaigns. No issues, no errors, he gets the point, he knows what to do.
Abdul is one of the most passionate, creative and hardworking people I have worked with. Extremely curious, he's always exploring how to make things better and ever willing to support where needed.
I had the pleasure of working alongside Abdul Omope, and I can confidently say he is a standout Digital Marketing Specialist and strategic partner. Abdul is incredibly insightful and brings a big-picture mindset to every project. He's a true go-getter who consistently develops innovative social strategies that drive meaningful engagement. His ability to generate fresh ideas and translate them into effective campaigns makes him an invaluable asset to any team. Working with Abdul was both inspiring and rewarding — I highly recommend him for any role that values strategic thinking and creative execution.
Abdul is a great team player and works well with his colleagues to achieve the desired goal. He is quick to think and in turn, creates the right engagement for the brand. His reporting skills are also top-notch.
Abdul is a smart intelligent Marketing professional who has an eye for detail. He can be trusted to handle end-to-end marketing campaign projects and provide relevant reporting to aid the business decision-making process.
Assertive is the phrase that comes to mind when I think about Abdul. I've had the pleasure of knowing Abdul for 5+ years, during which we have worked on multiple digital products, social media marketing campaigns and strategy sessions. Above all, I was impressed with Abdul's ability to be confident and take charge when it is utterly needed. And, of course, his confidence radiates across the team in an infectious manner. Abdul would be a true asset for any positions requiring strategy, digital marketing, influencer marketing and management and comes with my heartfelt recommendation.